Hiroshige at #Tokio 2021

This is the advert created by France Télévision, an homage to Japanese culture and Ukiyo-e printmakers.

Here you can listen to the creators of the slogan talking about the making of and the ideas behind the commercial for the Olympic Games in Tokio 2021, with English subtitles.

And the advertisement:

https://www.youtube.com/watch?v=KjLfqX-gXZ0

MINI ART LESSON: “SNOWY SCENE” BY HIROSHIGE

Ando Hiroshige was born in Edo, Japan (now Tokyo) under the name Ando Tokutaro. His father was a fire chief, and Hiroshige was also a fireman before becoming a professional artist. As a child, he liked to sketch.

Hiroshige was a painter and printmaker of the Ukiyo-e genre of art. These artists made woodblock prints of women, actors, and landscapes. The art of Ukiyo-e printmakers inspired many Western impressionists and post-impressionists, such as Monet and Van Gogh.

Hiroshige’s style is minimalistic; he was fond of using simple lines and calm compositions to depict landscapes and everyday life in Japan. His prints often include misty skies, snow-covered mountains, fishing boats on the sea, and tranquil forests.

Download this free Hiroshige mini art lesson.

Source: artinaction.org

Ukiyo-e^[ is a genre of Japanese art which flourished from the 17th through 19th centuries. Its artists produced woodblock prints and paintings of such subjects as female beauties; kabuki actors and sumo wrestlers; scenes from history and folk tales; travel scenes and landscapes; flora and fauna; and erotica. The term 'ukiyo-e' (浮世絵) translates as "picture[s] of the floating world". Source: Wikipedia.